Walkers Crisps
*D&AD New Bloods Pencil Winner*
Brits will say "I'm Fine" 14 times a week, but they rarely mean it.
We were asked to use humor to get people to open up in other ways than just saying they're "fine." Because they're not reaaaally "Fine."
Visit www.legallynotfine.org for resources on how to help. (password: legallynotfine)
Made with Jess Leonard, Art Director, Edo Ohayon, Copywriter and Rolang Piocuda, Strategist.