Walkers Crisps

*D&AD New Bloods Pencil Winner*

Brits will say "I'm Fine" 14 times a week, but they rarely mean it.

We were asked to use humor to get people to open up in other ways than just saying they're "fine." Because they're not reaaaally "Fine." 

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Visit www.legallynotfine.org for resources on how to help. (password: legallynotfine)

Made with Jess Leonard, Art Director, Edo Ohayon, Copywriter and Rolang Piocuda, Strategist.